Three Year YMM Loyalty Marketing Campaign

Description

The FMAA is seeking proposals from qualified marketing/advertising firms to develop and execute a comprehensive three-year marketing campaign igniting YMM passenger loyalty. Thousands of residents travel south to larger airports to save on flight costs or fly non-stop to destinations not currently offered by YMM. The goal of this campaign is to increase brand awareness and loyalty, creating sense of pride in those supporting their local airport, ultimately increasing passenger ridership to/from YMM. .